Based on a three generation clothing company based in HK. Head office is now located in Toronto.

www.joycouture.com

Toll Free number: 1 866 664 0899
Toronto/NY/London/HK/Taiwan/Beijing

Our goal is to show each client at their best by providing the latest runway, trendy, classic and sexy dresses for every kind of occasion. Most Dresses are limited editions.

Mission: Every piece of Joy Couture is not only a fashion art work, but also contributes to a confident and successful lifestyle.

Target Market: sophisticated and educated women who seek a classic and exquisite look made with high quality fabric at an affordable price.

Marketing Strategy: All our dresses are limited editions, and our styles are constantly changed.

About the designer: Joy has had artistic talents since childhood, quickly learning to express them with fashion. Her drawing experiece started when she was 5, began to design her own outfits when she was 13, and has started her first clothing business at 18.

Average retail price:

Joy Couture Cocktail Collection: Celebrity& Elite distinctive look ($98-298)

Joy Couture Customized Dresses: for all occasions (bridal, bridemaid, cocktail, evening gown) designed only for you, price depends on demand.($198-998)

Joy Couture Swimwear: $198-328 Custimized Swimwear: start at $300

Joy Couture Lingerie line: $98-298. Customized Corset lingerie Collection start at $400